Stylish Diamond Jewelry in Sioux Falls
is Showcased at Greenberg's Jewelers
Love Story Diamonds for quality, value and service
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 Fabulous diamond jewelry in Sioux Falls is found at:
Greenberg’s Jewelers
1160 W Empire Mall
Sioux Falls, SD 57716 Map Link
(605) 361-6011
http://www.greenbergsjewelers.com/default.asp/
 Diamond jewelry gifts for special occasions is a time honored way of saying “I love you”. If you’re shopping for a diamond that gets noticed in a crowd, look no further than your local Love Story® Jewelry store. In Sioux Falls, that store is Greenberg's Jewelers.
Greenberg’s Jewelers is proud to offer the Love Story Diamond line, a brand that symbolizes diamond quality and value throughout the world. Love Story's value is made possible by the outstanding buying power of the Leading Jewelers Guild. The Guild is comprised of independently owned jewelry stores, like Greenberg's Jewelers. By uniting, we are able to purchase gems at a much more competitive price. We can then pass the savings along to our customers without compromising quality or service.
Diamonds
The quality of a diamond is determined by the four C's: Color, Clarity, Cut and Carat Weight. Jewelers use specific guidelines when they are grading a gemstone. The grade received directly affects the stone's value and cost. Love Story Diamonds are rigorously inspected for quality before they are purchased. Diamond pendants, diamond engagement rings, diamond earrings>, diamond anniversary bands, diamond wedding bands …you name it - all receive Love Story's Lifetime Limited Warranty. It's our guarantee that all our diamonds are totally natural and unenhanced.
Color ranges from completely clear to varying shades of yellow. The differences can be quite subtle and they're extremely difficult for the untrained eye to discern. Even though the more colorless the stone, the more valuable it is, it ultimately depends on personal preference as to which diamond is more desirable. Warmer colored diamonds are especially dazzling when they're set in yellow gold. Icy winter whites look stunning set in white gold or platinum.
Carat Weight is not an indication of size; it's just a measure of weight. A carat consists of one hundred "points." A .75 carat diamond is another way of saying three-fourths of a carat. Carat weight is extremely important in determing the value of a diamond. The larger a diamond is; the more rare it is and the more it will cost - depending on the other C's!
Clarity is determined by the number, size and position of inclusions. Inclusions are imperfections that occured when the stone was formed, such as crystals, minerals and hairline fractures. Jewelers use a loupe, which is a small magnifying instrument, in order to see these imperfections. A diamond with visible inclusions is much less valuable or beautiful.
Cut refers to the proportions and angles used by diamond cutters to construct the shape of a stone. The particular pattern of the cut determines a stone's brilliance and fire. A well-cut diamond internally reflects light from one facet to another and disperses and reflects it through the top of the stone.
Love Story Diamonds consists of five unique collections that drew their inspiration from legendary love stories. With all the choices available, you simply cannot go wrong with a Love Story Diamond.
Greenberg Jewelers' affiliation as a Love Story Diamond Jeweler guarantees that your diamond purchase will fulfill your every expectation. Visit your local Love Story Jeweler today!
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