Divine Diamond Jewelry in Ogden, Utah
is on Display at Morgan Jewelers
A Diamond is Forever - if it's a Love Story Diamond!
|
|
 Dazzling diamond jewelry can be found at:
Morgan Jewelers
1024 Newgate Mall
Ogden, UT 84405 Map Link
(801) 394-0906
http://www.morganjewelers.com
 Lavishly crafted diamond jewelry is not easy to find these days, especially if you are looking for top quality diamond engagement rings, wedding rings or diamond wedding bands. That’s where Love Story® brand diamonds found at Morgan Jewelers can come to your rescue! Our Love Story jewelry isn’t only stylish and well-constructed, but also competitively priced to fit into your finances without sacrificing value or service.
Why Buy Diamonds?
A diamond is a unique gemstone. The word diamond comes from the Greek word adamas, meaning unconquerable. There is nothing in nature that is as hard as a loose diamond. The diamond is the king of gemstones because of its rarity and unique beauty.
Morgan Jewelers sells diamond jewelry that meets stringent quality standards. As a member of the Leading Jewelers Guild, we have access to exclusive Love Story® Diamonds that have come to symbolize excellence in diamond jewelry over the last half century. The Leading Jewelers Guild is a group of independent jewelers that joined together to buy premium gemstones at the most competitive prices. We are able to pass our savings along, without sacrificing quality or service.
Helping you find the diamond that will provide a lifetime of enjoyment is our goal. Your appreciation of diamonds will result from knowledge about what is commonly known in the gemstone industry as the 4 C's…Cut, Clarity, Color and Carat-Weight. We would like to help you be a more informed customer by explaining what they are and what they mean to you.
Color
All diamonds range in color from crystal clear to yellow. The most valuable diamonds have very little color. Color in a diamond will act as a filter for the light that passes through. As it degrades the spectrum of light emitted, the stone will show less sparkle.
Clarity
Since diamonds are formed in the earth, almost all of them contain natural flaws or imperfections. These flaws are called inclusions and are caused by carbon deposits or tiny cracks that occur while the diamond is being created. The clarity of a diamond is determined by the number, type and size of inclusions. Clarity is indicated by a grading system. The fewer inclusions found in a diamond, the more valuable and expensive it becomes.
Carat
This is probably the term that most shoppers are aware of. The carat weight of a diamond is simply the weight of the diamond. A carat is a unit of measurement and 1 carat is equal to 200 milligrams or 0.2 grams. So a 1.25 carat diamond will weigh 250 milligrams. Larger diamonds are found far less often than smaller diamonds. This means that the price of a diamond will increase exponentially as the carat size of the diamond increases. All other things being equal, a two-carat diamond will always be worth more than two one-carat diamonds.
Cut
Of the 4 C's, the diamond's cut is the most important factor in determining its brilliance and beauty. The cut of the diamond is done in a way to best reflect the light that shines into it. This is what produces the sparkle and fire we see in a beautifully cut diamond. If the diamond is cut too heavy, or too shallow, most of the light entering into the crown is released through the bottom of the pavilion resulting in an overall dull appearance. An ideal cut diamond on the other hand, returns most of the light that enters it back through the crown giving it a very satisfying sparkle effect.
Love Story Diamond Jewelers
Love Story wedding jewelry is as beautifully diverse as the five unique collections inspired by the greatest love stories of all time.
We invite you to visit your local Love Story Jeweler at Newgate Mall today!
|
