Sparkling Diamond Jewelry in Pocatello Idaho
Exemplifies Your Love Story

Superior diamond jewelry in Pocatello Idaho is sold by:

Jensen Jewelers
Pineridge Mall
Pocatello, ID 83202  Map Link
(208) 237-4000

Jensen Jewelers is honored to offer Love Story^® Diamonds, a brand that symbolizes diamond quality and value throughout the world. Love Story excellence is created by the outstanding buying power of a cooperative of independent jewelers called the Leading Jewelers Guild. Our business connects with other jewelers from around the country to purchase gems at the lowest possible prices and pass the savings along to you, our customers.

Diamonds
The quality of a diamond is often determined by its ability to reflect light, return white and colored light, and scintillation. Diamond pendants, diamond engagement rings, diamond earrings, diamond wedding bands, diamond anniversary bands…you name it, and it has traditionally been graded using what’s commonly known as the four C's. Carat weight is simply the weight of a diamond. Color and clarity are important when determining the rarity of a diamond. Cut is the C that helps determine the light performance of a diamond.

Color
Diamond experts insist on a certified color comparison before attempting to make a fair evaluation, showing just how difficult differences in color grades are to see, especially to the untrained eye. Extremely slight color differences can be very important to determine rarity of a diamond, but are never a crucial factor in determining its beauty. This factor is often touted as the most important part of a diamond's beauty, but the other factors can be just as important, if not more so.

Clarity
The differences in clarity can only be distinguished with a powerful microscope. In other words, a flawless diamond is no more beautiful to the unaided human eye than a grade in the middle of the scale. Extremely understated differences in clarity are very important to determine a gemstone’s rarity, but only affect beauty when in the very low end of the scale. Traditionally, a clarity scale has eleven grades. The top eight grades have no flaws that the naked eye can see.

Carat Weight
While the weight of a diamond is important, it doesn't necessarily provide the perceived size of a diamond. A shallow cut diamond will have a greater diameter, and will therefore look larger. A diamond with better light presentation will look considerably bigger than it actually is. Think about the low and high beams on an auto headlight when you think about the weight of a diamond. Even though the light originates from the same bulb, the high beam appears to come from a much larger bulb.

Cut
The cut of a diamond might be the most difficult to judge. A diamond with facets cut only a few degrees out of alignment can result in a poorly performing stone. For a round brilliant cut, there is a balance between "brilliance" and "fire." When a diamond is cut for too much "fire," it looks fake. A well-executed round brilliant cut should reflect light upwards and make the diamond have a white appearance when viewed from the top. An inferior cut will produce a stone that appears dark at the center and in some extreme cases the ring settings may show through the top of the diamond as shadows.

Jensen Jewelers’ affiliation with Leading Jewelers Guild insures that the diamond purchases you make fulfill your every expectation. With five distinct collections, you simply can’t go wrong at a Love Story diamond jewelry store.

Visit your local Love Story Jewelry Stores today!