Columbia Missouri Jewelry Stores Help You Say
“I Love You”

Top-notch diamonds at Columbia jewelers can be found at :

Hurst's
Columbia Mall, 2300 Bernadette Drive
Columbia MO 65203   Map Link
(573) 445-0576

Hurst’s is proud to offer the Love Story Diamond brand of diamond rings. Love Story is an internationally recognized symbol of high diamond value and superb quality. Hurst’s has joined more than 150 other jewelers from around the country to increase our buying power. This gives our business the ability to buy diamond jewelry at relatively low prices and allows us to pass the savings along to you, our customers. It’s all made possible by the outstanding purchasing power of the Leading Jewelers Guild, a cooperative of independent jewelers that was incorporated nearly 50 years ago and which our company has proudly been a member of since 1967.

If you’re looking for wedding jewelry, diamond bridal sets, diamond wedding bands (including a men’s diamond wedding band), diamond pendants or diamond earrings we have a varied collection here at Hurst’s.

You can add pizzazz to your own romantic tale by borrowing from the most glorious romances of all time. Each Love Story piece is sold in a shiny hardwood case with its own miniature book of love tales. After the style of the diamond jewelry is chosen, the gentleman is pulled aside from his bride-to-be and encouraged to write a (or select from a pre-written) love note for his mate. A few weeks later the warranty arrives along with the personalized love note to the bride, in a keepsake presentation folder! The presentation case includes a certificate of authenticity that serves as your guarantee of quality.

Check out the variety of choices in the five distinctive collections that Love Story has to offer. Romeo in Love^® engagement rings feature exclusive 14K gold designs inspired by the tale of the star crossed lovers, Romeo and Juliet, who overcame the prejudices of feuding houses to share one of the greatest love stories of all time.

Who can forget the passionate romantic encounters of Antony and Cleopatra? The Cleopatra’s Passion^® Collection features the Cleopatra diamond, which is one of the most brilliant diamonds ever! This line of fine diamond jewelry is meant for that special person you would risk everything for, just as Antony did for Cleopatra!

The Epic Love^® Collection features exclusive 14K gold settings and hand selected center diamonds set in a platinum crown. These diamonds are individually selected for extraordinary color and fire. This collection of inspired 14K and 18K gold rings features many styles available as semi-mounts.

The Legendary Love^® diamond is cut to exceptionally defined standards…the diamonds appear much bigger and shine much brighter than other diamonds. Tristan and Isolde serve as the romantic inspiration behind this collection of fine diamond jewelry.

Comfort fit settings and hand selected diamonds in exclusive 14K gold are featured in the Only You^® Collection, motivated by the story of Claire de Lune, a romantic yarn about choosing one over all others. Featuring a hand-selected, Ideal Cut, quality center diamond plus full cut-diamond melle, you can feel the difference in its comfort fit setting!

Visit your local Love Story Jewelry store today!