Diamonds in Las Vegas
Shine as Bright as the Strip

Stunning Diamonds in Las Vegas can be found at:

Morgan Jewelers
Las Vegas Meadows Mall #145
4300 Meadows Lane
Las Vegas NV 89107  Map Link
(702) 870-0901

Morgan Jewelers
Boulevard Mall
3528 South Maryland Parkway #406
Las Vegas NV 89109  Map Link
(702) 733-1742

The guild was formed more than half a century ago and has grown to over 150 members in the United States. The group of jewelers from all over the country got together to establish the means to buy diamond jewelry at the lowest possible prices and pass the savings along to their customers.

Visit our Love Story Jewelry stores and you’ll find an extensive inventory that makes it easy for you to find a diamond ring that is perfect for any occasion. Diamond wedding rings, diamond engagement rings, diamond anniversary rings…we’ve got it all at Morgan Jewelers, making us one of the top jewelry businesses in Las Vegas.

Diamond Origins

The word “diamond” has its roots in the Greek word adamas which means “invincible.” The glittering stones have been treasured since their religious uses in India over 2000 years ago.

Diamonds’ popularity has gotten larger since the early 1800’s. Greater availabilty, better cutting methods, growth in the world economy, improved polishing techniques and creative and successful advertising campaigns are some of the big reasons that diamonds saw such a large gain in popularity.

Diamond Assessments

A carat is a weight of 1/5 of a gram or two hundred milligrams. The worth of a diamond increases proportionately in relation to carat weight because larger diamonds are rarer and more desirable for use as gemstones. The carat weight assesses the mass of a diamond.

A diamond's cut is considered the most important aspect by many gem expert when assessing the beauty of a diamond; indeed, it is widely accepted that a well-cut diamond can appear to be of greater carat weight, and have clarity and color appear to be of better grade than they actually are. The precision in which a diamond is cut tells its ability to reflect and refract light.

Clarity of the diamond is the measure of internal defects, which may be crystals of a foreign material or another diamond crystal called inclusions. Inclusions may also constitute structural flaws like minute cracks that can appear to look like a fog. The size, color, number, location, orientation, and visibility of imperfections can all affect the clarity of a diamond.

Diamonds must be cut and polished to exhibit the characteristic fire and brilliance that diamond gemstones are known for. Diamonds are cut into a variety of shapes that are generally designed to accentuate their features.

Love Story Diamond Jewelers

Love Story wedding rings, engagement rings and anniversary rings are beautifully crafted in diverse ways to form five distinct collections stirred by the most wonder-filled love stories of all time.

The master diamond cutters employed by Love Story have come up with unique patterns of facets in their diamond rings that unleash an awe-inspiring combo of radiance, diffusion and scintillation. This collection is a stunning success that comes complete with the Love Story lifetime limited warranty.

Visit your Love Story jeweler today!