Sensational Diamond Jewelry in Missoula
Montana Shimmers at Morgan Jewelers

Diamond jewelry in Missoula that will thrill
you is found at:

Morgan Jewelers
Southgate Mall   Map Link
Missoula, MT 59801
(406) 543-7134
www.morganjewelers.com

Diamond wedding sets and other fine wedding jewelry are on display today at Morgan Jewelers, your local Love Story Jewelry store. Morgan Jewelers is pleased to offer Love Story^® Diamonds, a nationally recognized symbol of diamond quality and value. If you are looking for the perfect engagement ring for the one great love of your life, you absolutely must drop in to see our selection.

The Love Story line of diamond jewelry in Missoula is only accessible to affiliates of the Leading Jewelers Guild, a group of independent jewelers who joined together in order to purchase gems at the lowest possible price. The savings are then passed on to our customers.

Morgan Jewelers' connection with over 150 nationally distinguished diamond jewelers in the Love Story and Leading Jewelers Guild family should give you greater confidence that the diamond purchases you make will totally fulfill your expectations of getting gorgeous diamonds with superior brilliance, fire and sparkle.

The eternity of love is meant to be indissoluble, so a diamond is naturally the most appropriate symbol of a lifetime commitment. Since the days of ancient Greece, diamonds and diamond jewelry have been a token of everlasting love. The word "diamond" is even derived from the Greek word "Adamas", which means unbreakable.

Unless you were born in April, or know someone who was, you're probably unaware that the diamond is the birthstone for the month of April. Did you know that it's also the anniversary gemstone for the tenth and sixtieth years of marriage? Diamond jewelry is as American as apple pie and ice cream, Old Glory and Uncle Sam. Remember the song, “Diamonds are Forever” the classic rock and roll song from the 1970s? “Diamonds are a girl’s best friend” is a phrase we have all heard many times. Whether true or not, one thing's for certain - when it comes to saying “I will” only a diamond will do!

Investing in quality rather than quantity will insure that you never experience disappointment in your diamond wedding jewelry purchase. High standards of quality are a reflection of character. More important than the size of the diamond is the brilliance and the light that it casts. A single carat is divided into 100 points, which means that 50 points equals a half-carat. While the weight of a diamond is important, it doesn't necessarily influence the perceived size of the diamond.

The brilliance of a diamond’s sparkle is affected by the presence or absence of color. Minor color differences can be very significant in determining the rarity of a diamond, but are never a crucial factor in determining its beauty. Color is often touted as the most important aspect of a diamond's beauty, but other factors can be just as vital.

Traditionally, a clarity scale has eleven grades. The top eight grades have no flaws that the naked eye can see. Differences in clarity can only be seen with a powerful microscope. In other words, a flawless diamond is no more beautiful to the unaided human eye than one in the middle of the scale. Understated differences in clarity may determine a gemstone’s rarity, but will only affect its beauty when the stone is at the extreme low end of the scale.

A diamond with facets cut only a few degrees out of alignment will result in a poorly performing stone. For a round brilliant cut, there must be a balance between "brilliance" and "fire." A well-executed round brilliant cut should reflect light upwards and give the diamond a white appearance when viewed from the top. An inferior cut will produce a stone that appears dark at the center. In some extreme cases, the ring settings may show through the top of the diamond as shadows.

If you are looking for diamond engagement rings, earrings, pendants, or whatever, we encourage you to give us a try at Morgan Jewelers. Our store is open Sundays and weeknights for your shopping convenience.

Please visit your Love Story jewelry stores today.