In Visalia California Diamonds With a Love Story are Dazzling at Rogers Jewelry Co.
Diamonds Express Deep Love for All Eternity
Visalia California diamonds that tell your special love story can be found at:
Rogers Jewelry Co.
Visalia Superstore
2007 W. Caldwell Ave.
Visalia, California 93277 Map
Link
www.rogersjewelryonline.com
Before you start diamonds shopping, we at Rogers Jewelry Company want to make sure you have an understanding of what you're buying. This guide simplifies the four Cs of diamonds — cut, color, clarity, and carat weight, so you can select your diamond based on the same criteria jewelers use to grade them.
After reading through this guide, you'll be ready to choose the diamond from your local jewelers that's just right for you.
Cut
The brilliance and sparkle of a diamond is determined by its cut. A diamond that is well cut allows the most light to be reflected from each of its facets and dispersed through the top. A poor cut diamond is either cut too shallow, meaning the light will disperse through the bottom and look dull, or the diamond is cut too deep, and the light escapes through the sides.
We believe that the cut is one of the most important of the 4 C's. Even with the perfect color and clarity, a diamond will look dull if it is not cut properly. Diamonds carry the following cut grades: Excellent, Ideal, Very Good, Good or Fair.
Clarity
Almost all diamond carry inclusions that are often naked to the visible eye. These also make diamonds unique, as no two diamonds are the same. However, these inclusions impact a diamonds clarity. The absence of inclusions or the fewer inclusions a diamond has means better clarity. Thus, the greater the clarity, the greater the value of the diamond. An internally flawless diamond has no inclusions, but these diamonds are very rare.
Diamonds with very, very small inclusions inclusions are graded VVS1 or VVS2 and cannot be seen by the naked eye. I1 to I2 diamonds have inclusions that are visible to the naked eye and are considered to be a lower grade.
Color
Colorless diamonds come in a variety of color grades that are marked D through Z. D, E and F grade diamond are the most rare, and thus, the most expensive. These contain no color. The further down the scale you go, the more yellow appears in the diamond. However, it is very difficult for the untrained eye to see the differences in the stone unless they are viewed side to side. Remember, that a good diamond is a combination of the cut, color and clarity.
Carat Weight
The weight of a diamond is measured in carats. 1 carat equals 100 points. Diamonds may be referred to as a ¾ carat stone or a .75 point diamond. The larger the diamond, the more valuable it is, but it should not be the only consideration. The cut, clarity and color should be considered for a desirable diamond.
Diamond Journey
Your Rogers Jewelry Co. agent is a diamond expert! He travels direct to the diamond cutting capitals of the world to get first pick of the best diamonds...and only the world's best are selected to become Rogers Diamonds. And, because we've cut out the middlemen, we are able to pass the savings on to you! At Rogers, we have exclusive rights in Visalia to sell top quality Love Story brand diamond bridal jewelry sets.
Every Love Story® Diamond comes complete with our Lifetime Limited Warranty, which means we stand behind your purchase with a lifetime of protection and service! For a better diamond, a better value, and a better warranty, it's got to be a Rogers Diamond!
Come in today to see us at your local Love Story fine diamond jewelry retailers!