Fine Jewelry in Jefferson City
Sparkles at Hurst’s Jewelers

The fine jewelry in Jefferson City most likely to catch your eye is on display at Hurst’s! Our beautifully handcrafted brilliant diamond jewelry collections include complete bridal sets, men’s wedding rings , solitaire engagement rings, anniversary rings , diamond bracelets, diamond pendants and earrings - anything you could possibly want!

Conveniently located in Capitol Mall, we invite you to visit our store. Hurst's believes we can fulfill all your jewelry needs. So when you're shopping for fine jewelry, make us your first stop. We'll convince you that you won’t have to go anywhere else!

Hurst's Jewelers
Capital Mall
3600 Country Club Dr., #500
Jefferson City, MO 65109 Map Link
(573) 893-5777

Love Story diamond jewelry quality is made possible by the fantastic purchasing power of the Leading Jewelers Guild, a nationwide group of independent jewelers that was formed in 1955 and continues on today. By joining with over 150 other jewelers from around the nation, our store can purchase jewelry at lower prices and thereby pass the savings along to you, our customers.

Caring For Your Jewelry

All fine jewelry needs to be cared for. Whether you and your mate have chosen the ultimate wedding set, your favorite relative entrusted you with her favorite ruby brooch, or you’ve just found the most beautiful amethyst pendant for your own self, there are some general guidelines you need to know to keep your jewelry looking its best.

Cleaning Your Jewelry

A lot of precious gemstones have their own special needs and requirements that you should be aware of to ensure their durability. New methods of cleaning, such as ultrasonic cleaners and steam cleaning, are not proper for all gems, and could be damaging.

Shining up your diamonds at home isn’t hard to do. Commercial cleaners that are mild and ammonia based are fine for do-it-yourself cleaning. Make sure you use a bowl to put your jewelry in. If you really want to wash them over the sink make sure you put a strainer over the drain to keep them from plunging down the drain.

Amethyst, Citrine and other members of the quartz family should not be steam cleaned because intense heat and prolonged light can permanently change their color. Opals should always be treated with caution, too. Stay away from impacts, chemicals, heat and very dry conditions because they all encourage cracking.

When working with emeralds avoid heat cleaning and chemicals that remove the jeweler’s oil. Topaz cracks when put under dramatic temperature changes. Porous gems like turquoise and amber are popular in silver jewelry, but they will become discolored by silver cleaners.

Other than these precautions, you can clean your own jewelry at home without much difficulty. For most types of mounted gemstone pieces, occasional, gentle brushing with a baby toothbrush in warm, mildly soapy water and drying with a soft cloth is all you need to keep your jewelry looking its finest every day.

Of course, when you purchase Love Story diamond brand jewelry at our store we will clean your jewelry and inspect it for you for free once every six months. It’s just one more reason to visit your Love Story jewelers today!