Jefferson City Jewelry Dances
in the Light at Hurst’s

Jefferson City, Missouri jewelry for all occasions can be found at:

Hurst's
Capital Mall, 3600 Country Club Dr. #500
Jefferson City, MO 65109   Map Link
(573) 893-5777

Hurst’s is one of the nation’s exclusive Love Story Jewelry stores. Love Story jewelry stores offer immaculate jewels as part of the Leading Jewelers Guild, a cooperative of independent jewelers that has been in existence for over fifty years. By teaming with other jewelers from around the nation, our store can purchase jewelry at the lowest possible prices and pass the savings along to you.

The Love Story Diamond brand is a nationwide emblem of diamond excellence and worth and features five different collections based on the greatest love stories of all time. The Cleopatra’s Passion^® Collection features the Cleopatra diamond. Cut to Love Story’s exact specifications, the Cleopatra diamond is one of the most brilliant diamonds ever! Cleopatra’s Passion^® diamonds are available in half-carat weights, one-third carat weights and one-carat total weights.

Romeo in Love^® features exclusive 14K gold designs inspired by one of the greatest love stories of all time. A Gents’ band, Marquise bridal sets, and three stone bridal sets are all available in this collection.

The Epic Love^® Collection features exclusive 14K gold settings and hand selected center diamonds set in a platinum crown. Epic Love comes with natural pink diamonds, double row invisible-set princess cut diamonds, princess cut with natural sapphires, Pave diamond bridal sets, and three stone vintage style engagement rings. You must check out the exclusive designer engagement ring in this collection!

Comfort fit settings and hand selected diamonds in exclusive 14K gold are featured in the Only You^® Collection. Several versions of the gents’ band, princess cuts, European style shanks and Emerald cuts are among the choices you can pick in the Only You collection.

The Legendary Love^®diamond is cut to extremely precise standards…the diamonds look much bigger and sparkle much brighter than other diamonds. Legendary Love features rings available in white gold, a ladies anniversary band and several carat weights.

Most diamonds, although appearing colorless, actually have slight tones of yellow or brown. As these tones become more apparent, the rarity and cost of the jewelry decreases.

All diamonds contrast in carat weight, cut, color and clarity. The value of two diamonds of the same weight can differ a lot depending on the other variables. The cut of a diamond affects how light reflects off the stone. In Legendary and Cleopatra Diamonds, the bottoms of the diamonds are designed to capture all of the light that enters the diamonds and send it back through the top.

By obtaining a Love Story Diamond you receive the Love Story Jeweler guarantee, which makes sure you are completely satisfied with your purchase. Your Love Story Diamond Warranty covers the replacement of any diamond (with one of equal value) that is lost while it is in its original mounting, provided a Love Story Jeweler cleans and inspects (at no charge) your diamond(s) and mounting at least every six months and records the inspection on this certificate.

Visit your Love Story jewelry store today.