Boise Jewelry Retailers Display Beautiful Love Story Diamonds

Among Boise jewelry retailers, Morgan Jewelers stands out in the crowd! We are the only jewelry store in town where you can find fabulous Love Story Diamond jewelry.

Harry Ritchie's Jewelers
www.harryritchies.com
Boise Town Square
350 N Milwaukee Street #2071
Boise, ID 83704
Map Link
(208) 376-6181

You simply must see what we have to offer in our five diverse collections of diamond jewelry. Looking for heirloom quality? Our store offers heirloom eminence and affordable jewelry and bridal sets, whether you’re getting married or if you have been married for fifty years! Our diamond bridal sets include brilliant Love Story components, luxurious diamonds and 14-karat or 18-karat gold settings.

When selecting Boise jewelry retailers, be thorough and don’t be afraid to ask questions. As a consumer, you have a right to know about the fine jewelry you are purchasing and the jeweler making the sale. The right jeweler should be one you can rely on for all your jewelry purchases, year after year.

From gifts for loved ones to treasures for yourself, your jeweler should educate and inform you when you’re making a purchase. Here are a few things we would like to share about diamonds.

Rough diamonds look like beach glass before they make their way to finished form in diamond pendants and other types of fine jewelry -- pretty, but not stunning. Cutting techniques that bring out the diamond’s brilliance can reduce the final gem size by half, but can increase its market value four times.

Brilliance is the term used to describe those astounding flashes of light you see when bright light hits a diamond. Brilliance is caused by white light reflecting off the diamond’s surfaces and the mirrored depths of the pavilion. Flashes of color within the stone are called fire or dispersion. Fire and brilliance give diamonds their beauty and increase their value.

The key to fire and brilliance is proportion. Cut too shallow or too deep, and the light striking a diamond will not reflect. Modern cutting techniques that bring out the best brilliance from a diamond were established at the beginning of the 20th century. Before that, diamonds were cut to maximize carat weight -- as with the "old mine cut" -- rather than to maximize light reflection.

Come let our expert friendly sales staff help you find the perfect jewelry for your occasion. Come visit our store today!